We are constantly hearing about the importance of ensuring that your blog posts and articles you submit to help build backlinks and drive traffic to your website are Search Engine Optimized.
And, as someone that has been preaching the last 4 years about the importance of article marketing and blogging as a vital component of your online chiropractic marketing plan to dominate your local internet market, I have to make a confession.
When I first started submitting chiropractic articles online and writing blog posts for my clinics, I just wrote them without too much regard for optimizing them for the reader. Not that I delivered bad content in the least but rather my main focus was to just to create links back to my website by getting my address out there in cyberspace.
Let’s face it, hiring a new staff person is a complete pain in the ‘you know what.’ It all starts off innocent enough but just like trying to buy a new car or house, the perceived ease of the process quickly fades as the sea of options candidate – all exhibiting strengths and weaknesses – begin to blur into one another.
If you are in the market for hiring a chiropractic assistant, use the following tips to help you smooth out the process and more quickly get dialed in on the person that best fits your needs. If you aren’t currently hiring, save this for next time you are. It will save you time and effort.
THE MISTAKE
The mistake people make often is that they want to cast such a wide net and reach everybody they can, so they’ll put something like, “Front desk receptionist needed; pay flexible; bonuses and incentives. Contact Rick at ______ …” The primary problem you encounter with an ad that general is that because it’s so broad and appealing of an offer you’re going to get everybody applying for that job.
When asked what I believe are the most important habits for building a successful practice, I will typically rattle off 3 or 4 key elements that I adhere to in my own clinics and teach my chiropractic consultant clients to follow religiously in their practices.
One of those key habits that is always included in my impromptu response is the Monday 
morning staff meeting. It is my opinion that this is by far the most important hour of the week. There is no more concentrated time when everyone’s mind can be focused on what is important and exactly what needs to be done to reach your weekly goals.
Without this meeting it becomes an interjection of a random thought to one staff member now and then, and then a Band-Aid on some issue when it pops up, and so on. You know what I am talking about! We have all been there where at the end of the week you look back and realize that you just spent all that time going through the motions, without a crystal clear path to follow.
I find that most clinics fit in one of three categories when it comes to staff meetings.
When it comes to accomplishing your practice goals, there are a certain set of fundamental skills that are essential for transcending beyond where you are now and achieving that next level of growth. These include constant reading and learning about marketing, business and even techniques, staying organized, managing your time efficiently and setting realistic goals that you track and refine often just to name a few.
However, there is another basic skill that is often overlooked…practiced repetition. In this fast paced world where we need to know it yesterday, learning and perfecting through practiced repetition as opposed to ‘on the job’ repetition seems to be something that has been kicked to the curb as a viable way to learn something.
How & Why to Raise Your Fees
Written by Daron StegallLike all businesses, Chiropractic offices must also raise fees from time to time to meet the demand of lower insurance reimbursement and the
higher cost of doing business.
The problem arises in that most doctors have a nagging panicky thought in the back of their mind telling them that ‘…patients may not like the rate hike and take a hike.’
While this is a common fear that I encounter with doctors seeking advice from me on this topic, there are many ways to soften, justify and even spark new life into your clinic through a price increase.
Below are a few strategies that will help you make this transition smoother for your patients, your staff and easier to justify in your own mind which in reality is where all successful change must first take place.
