If you are taking the time to watch this video, then you know doubt understand the importance of having a strong chiropractic internet marketing presence for your business.
Keep in mind that the only way 'google place page updates' are going to help you is if people are actually landing on your page.
And while some prospective patients might find you by searching for your clinic name specifically, most will find it by doing a search for a chiropractor in your town.
So bottom line is that updates on your page are only effective if you are getting found in a search. A successful online campaign to improve your search engine rankings is definitely an endeavor worth learning about and handling yourself or paying someone to help you with or handle for you.
As always, if you have questions for me....don't be a afraid to ask. We are all chiropractors, we all have the same goal and I am hear to help you.
Please leave a comment below. thanks
Dr. D
As chiropractic small business owners, we definitely have our fair share of stressors. After years of
dealing with insurance hassles, managing staff and patients and busting your chiropractic marketing hump to get new clients in the door month after month, it’s easy to believe that on occasion, a chiropractor may find him or herself losing a little of the fire.
They absorb themselves so deeply into ensuring the success of their practice that they lose the edge of what is really the secret sauce of a successful business model… BALANCE.
To help you restore that balance, try to incorporate the following to prevent burnout and reignite your passion for practice.
1. Give Less to Get More
While most chiropractors will proudly boast that they give 110% to their practice, sadly in most cases this is really 110% of their time verses effort.
Giving full effort and time simultaneously is nearly impossible. It typically results in a lot of unproductive hours.
A Simple Social Media Formula
Written by Daron Stegall
Because chiropractors are commonly wearing the doctor and business owner hat, the trends in how our chiropractic office will reach and engage with our target audience is something that we are wise to take note of and get on board with.
Whether out of desire or necessity, most chiropractors are learning more and more about social media and the significant impact it can and likely will have on the way we communicate with patients, market chiropractic services to the community and run our business.
Nonetheless, just in case you are still a little iffy on whether social media has a place in building your chiropractic clinic, let me share a personal case study with you. Well, it didn’t start off as a case study but I am billing it as one in retrospect.
The Proof
At my Downtown Phoenix clinic, there is an award given every year for the ‘Best of Downtown’ in several categories, one of which is Personal Care and Health. While I had really never thought too long and hard about trying to win it, because of the amount of competition in my area with chiropractors and other types of health and personal care services, my physical therapist and office manager had other ideas.
