Since I was fresh out of school toiling away in a leased basement with little more than a tattered brown table, two hands and a burning desire to help, I have been told by the ‘old timers’ that your best patients will come as referrals from your current patients.
After 18 years in practice, I find myself often telling newer chiropractors that your best patients don’t come from the internet or some type of outside marketing…they come from existing patients that already love you.
It’s safe to say this premise has held true and likely always will.
And while your patients have friends and family they talk to about you all the time, the stumbling block is those people actually picking up the phone and scheduling an appointment.
In walks the all too often overlooked (on purpose by many I would venture to say) Patient Appreciation Day.
It’s no secret that a Patient Appreciation Day (PAD) is a great way to say thank you for trusting your health to our clinic. It’s also no secret that beyond that most PADs are nothing more than an expense for you and your clinic. READ MORE